Rightfully applauded for its multimedia prowess, the iPhone 4 courtesy of the latest iOS4 update has introduced a host of new features to make it a businessman’s best friend.

Price: From £510 | Apple

Microsoft Exchange Active Sync lets you sync calendars and work email. Multitasking means you can finally run a series of apps at the same time, with Folders letting you keep your more productive apps in one place.

Apple’s Wi-Fi only approach to video calling, FaceTime lets you make that important conference call from the confines of your Apple smartphone. You can also now use Skype.

An A4 processor delivers plenty of browsing zip and the 720p HD video recording and five-megapixel camera are also very impressive.

Apple still delivers the most intuitive and user-friendly interface on the market and with thousands of apps waiting to improve your productivity, there’s plenty of room to customize your iPhone 4 just for you.