When not busy organising flashmobs in busy railway stations and airports, sending up the royal family in the process, T-Mobile was getting into bed with Orange this year, creating the beast with two backs that is Everything Everywhere. Result? Improved coverage for anyone on Orange or T-Mobile, giving you signal where previously you had no bars.

The website isn't quite as intuitive as rivals, but there are 292 stores nationwide.

Prancing royals aside, its bolt-ons are more flexible than most of the dancers in that video – you can change your package every month, should the whim take you. Options include unlimited texts, international calls, more internet, and whatever else suits you; so if you know you’ll be abroad a lot one month, you can plan ahead. Now that’s something worth dancing about.