With reception issues seemingly a thing of the past, we can once again salute Apple on another smartphone great that still boasts the biggest selection of apps to customize and make it truly your own.

Price: £510 | Apple

At 9.3mm thick its slender smartphone crown may have been stolen by the LG Optimus Black, but it’s still one of the slimmest handsets around. The exceptionally clear Retina display is now perhaps only rivalled by Samsung’s Super AMOLED screen technology.

Crucially iOS 4.2 adding AirPlay and AirPrint finally delivered multitasking to the iPhone 4.

Throw in 720p HD video recording and a five megapixel camera that crucially now includes an LED flash and the iPhone 4 also has the kind of multimedia clout to go with still one of the most intuitive and user-friendly interfaces you can find on a smartphone. Not forgetting the best app store in the world.