Having trouble getting up in the morning? Sorry, let us rephrase that: wouldn’t it be great if technology could help you get up in the morning?

Price: £129.99 | Pure

The Pure Twilight is not only your standard alarm clock with DAB and FM radio, it’s also a wake-up light, helping you rise and shine using a range of visual and aural effects. 

Dreading those cold, dark winter mornings? The twilight can simulate dawn with a fake sunrise and wind chime sound effects making you feel like you’re waking in the countryside in spring rather than Barnet in January.

You can also use the effects for mood lighting: opt for cicadas sound effect combined with the ocean visual mode to bring some much needed calm to a hectic day. If you’re feeling a bit more lively, just plug in your iPod and use it as a standard dock. Hey presto: from pooped to party in seconds.