Spotting a gap in the market, record producer and rap star Dr Dre released his Beats by Dre range of premium headphones with Monster Audio. The Beats brand duly catapulted to the mainstream from its hip-hop homeland thanks to a killer combo of great design, marketing and sound quality.

Dr Dre’s cans remain some of the most recognisable and desirable headphones on the market with the original high-end over-ear offering now joined by an extensive collection of in-ears, sports buds, speaker systems and docks.

Further expanding the brand, Dre’s Beats audio tech can now be found in a range of high-end HP laptops, bring the Dr's audio prognoisis to an even wider audience.