Sky’s high definition service has been the one to beat for years. Now, with Virgin Media's TiVo service breathing down its neck, Sky has upped its game yet again.

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The pay TV provider has now launched its long-awaited 3D channel and bestowed Premier League football, Ryder Cup Golf and Darts, Boxing, the Isle of White festival and even footage from World War II on us in 3D.

Sky+HD now boasts 54 hi-def channels, the latest being Sky Atlantic HD, which serves up the best drama series from the US.

Sky+ HD Anytime brings you Sky’s best shows on demand, while Sky Player lets you watch from compatible devices without the need for a satellite dish. With a host of fantastic mobile apps now available, including Sky News for iPad, Sky has completed the loop.